Plastic2Oil Inc (PTOI)

[the big guy]

the following statement:

"but mostly is a concept easily understood by those who view it "

is a double-edged sword.

It means that JBI is a "sexy" stock. The business model or concept is appealing to almost anybody. I agree.

But... will it actually do what it promises to do?

in other words.. are you in it because you think the stock will rise because it has a great idea that has broad appeal and will sell lots of stock? .. or are you in it because you really believe P2O will work... profitably?

If you are in because of the former maybe you should think about it IMHO.

I have a list of criteria that I use to select stocks in a Stock Screener as a first step. My last test is if I believe in the business idea or concept. In other words, do I believe that this company will be a money-maker in this current macro environment? That has more to do with reading the paper every day than the numbers. It is too easy to get excited about something that is impractical or uneconomical, but is a great idea. You have to separate wishful thinking from business reality. Alternative energies are full of wishful thinking.

Good luck to you and I hope you have enough funds to make it work.