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[southacresdave]

SCKT....NCR deal could be a monster partnership:

I just listened to the 4 hour investor presentation by NCR that was done on May 16th, 2012. They went through all aspects of their business. The described NCR Silver as the "biggest innovation the company has done in 100 years". The CEO is hyper-aggressive in wanting to capture what they see as a market of 4 million small business in the U.S. (and 8 million worldwide) for a product like this. They are spending millions on data centers and refining and improving the product. They eventually intend to grow sales of the product through over 10K sales representatives, including pairing up with major banks, distributors, merchandising networks, and on the shelves of major retailers where small businesses buy products (he tossed out the name Costco as an example). When NCR first started they had 90% of the cash register business 120 years ago. The CEO's dream is to do that again (that's them saying it).

Here are their goals:

2012: Product launched in July, aspired goal is to have 10K customers by the end of the year.
2013: Finish the year with 120K customers.
2014: Finish the year with 380K customers.

These numbers show you what the use of tablets for Point of Sale is going to be going forward in this industry. Socket's scanners are a major player.

Every customer is given the option of buying a pre-packaged kit which includes a cash register, stand, printer (and optional Socket Scanner). NCR will guarantee the hardware with immediate replacement from their 24/7 live service centers. Right now it's used on the iPad. NCR is going to make the software to run on Android and Windows based tablets too by the end of the year.

In the presentation they compared NCR Silver to 3 competitors: Square (which I know has no barcode scanner), Revel (which uses the Motorola scanner), and ShopKeep (which also uses the Socket scanner as their choice!).

Obviously, not every retailer needs a bluetooth barcode scanner but it sure is helpful for checking out products and doing inventory with. Socket earnings will be released in less than 3 weeks. I will be on the conference call getting them to elaborate on the future potential of the scanner side of the business.

NCR Silver: http://ncrsilver.com/