Baristas Coffee Company, Inc. (BCCI)

[FloridaFH]

You just don't get the simple do you! And, by the way, you are comparing apples to oranges!

Ben and Jerry's is releasing a new flavor! They are on store shelves nationwide right now. They also have to choose what to display for sale as the store only allocates them a certain amount of space.

They are simply trading and old flavor with a new. They ARE NOT launching a new brand!

In the case of BCCI it is brand new and they are competing with industry heavyweights, who by the way have had and tried coffee flavorded ice creams for years.

The problem BCCI faces is trying to market in the off season for ice cream and getting shelf space.

The advertisement is no cheaper in the winter than the summer.

This Ice cream, and even if it ever gets distributed will be a bust.

Ben and Jerry, haagen dazs, Edy's, Blue Bell... they are ice cream makers NOT BCCI!

BCCI should stick to making coffee and using the profits for audited financials NOT to expand in a market that they can not compete in.

You want to know why the PPS sucks? Everyone else (that is actually spending money on this) already gets it. You need to catch up.

Hopefully you did not actually buy when you were telling people to buy this at .07, .06 and .05. All who bought at those levels are now loosing money! Just a real fact.

Today is real tomorrow is pure speculation and without audited financials its just a crap shoot!