CNBC Renews 24/7 Interactive Television Agreement with Wink Communications
4/18/2001 11:43:00 AM
ALAMEDA, Calif. and FORT LEE, N.J., Apr 18, 2001 /PRNewswire via COMTEX/ -- CNBC today announced the extension of its original multi-year relationship with Wink Communications (WINK) to provide on-demand interactive enhancements for both programming and advertisements on CNBC. Not only are viewers able to watch CNBC Business News live while simultaneously accessing on-demand financial information and stock quotes, they now have the ability to purchase merchandise or request information through the many interactive advertisements. CNBC's Wink-enhanced programming and advertisements are offered free-of-charge to the more than 3 million digital cable and DIRECTV customers nationwide who have a Wink-capable set-top box or DIRECTV(TM) Receiver.