Idle Media Inc (IDLM)

[silvernd]

Personally I'm expecting a small loss from operations in Q3, but certainly nothing that drains the cash too much. Q3 advertising rates are often lower in my experience, so unless they've compensated by growing significantly over Q2, ie. more impressions, revenue will be affected for the quarter from a seasonality perspective. As long as revenue in Q32012 is higher than Q32011 we'll be fine.

That being said Q4 is the best quarter for advertising. I'm expecting a blow out quarter that takes IDLM to profitability on the full year. Unfortunately those numbers are 4 months out.

Just my personal opinion based on experience in the online advertising market.