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Re: southacresdave post# 7512

Thursday, 09/27/2012 8:14:09 PM

Thursday, September 27, 2012 8:14:09 PM

Post# of 10803
SCKT...new scanner models coming...7di/7diRX

In my tracking of inventory, I found where the company is introducing two new scanners (available in early October---distributors have just posted their SKU #s and indicated they will be receiving shipment), the 7di and 7diRx. I contacted the company today to ask about them. They are the 7ci model upgraded with the more rugged case of the 7xi/7xiRx. They are doing this to give customers a 1d scanner that is more rugged for warehouse situations and environments and a 1d rugged scanner that is anti-bacterial for the healthcare industry. They will be Apple Certified. They will cost about $50 more than the 7ci model. The video on YouTube that was released last week (where Tim Miller is tossing the unit up in the air and against the wall) is to show how rugged the 7xi and 7di are.

It's an easy upgrade for them as they already have the components and provides their customers with more options. I didn't get a response back on whether or not there will be a press release. I assume it will be next week---you just get it early here cause I like to research SCKT a lot. (When the 7xi was announced in 2011 the stock price went over $3.50 on 500K shares. When the 7ci was announced in spring 2012, the stock price again went over $3.50 on 300K shares. Not sure the stock market environment is such for another move like that. Probably not).

On a diff note to emphasize how valuable the relationship Socket Mobile has with NCR using their scanner: I read in an article from last month where Christian Nahas, vice president of NCR’s small and medium business team, explains that the company feels that there are 4 million small business owners that are going to be looking to tablet based POS systems in the next few years. They hope to be able to capture 20% of that number. They will be coming out with an Android based software system around the first of the year. They provide 24/7 service and overnight hardware replacement guarantee plus their first license fee is $79/month, but if you add in additional units then it's only $29/month extra for them.

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