Qualcomm Inc (QCOM)

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Qualcomm Snags Cox Channel 4 Exec
Posted date: 10/4/2005

http://www.sdbj.com/industry_article.asp?aID=16685028.55078402.1206361.592918.29115602.793&aID2=....

Dan Novak, who has driven the success of Channel 4 San Diego for Cox Communications, announced Oct. 4 that he has accepted an opportunity to lead the programming of Qualcomm Inc.’s MediaFlo USA Inc. unit, which seeks to beam TV programming onto cell phone screens.

Novak, Cox’s vice president of programming, has been with Atlanta-based Cox Communications for 15 years. For the last nine years, he has driven the growth of the regional cable station.

Channel 4 televises 250 live sporting events yearly, including San Diego Padres games.

Among Novak’s major past and continued programming successes were the Channel 4 Super Bowl festivities, the shows “San Diego Insider” and “Forefront,” and the annual Salute to Teachers.

Novak said he is leaving Cox on Oct. 12, and 24 hours later will begin his new duties as vice president of programming of MediaFlo.

“I will be part of a team working on content and programming of MediaFlo,” Novak said, though he said it’s too early to talk about specifics.

MediaFlo, which is slated to go to into commercial operation in October 2006, seeks to appeal to wireless phone users by creating radiolike and televisionlike programming for the next generation of wireless devices.

– Marion Webb