Xcel Brands, Inc. (XELB)

[56Chevy]

Xcel Brands Inc. Announces the Isaac Mizrahi New York Application Powered by Aurasma

Date : 09/24/2012 @ 12:46PM
Source : GlobeNewswire Inc.
Stock : Xcel Brands, Inc. (QB) (XELB)
Quote : $3.25 0.0 (0.00%) @ 5:32AM


Xcel Brands, Inc. (OTCQB:XELB) announced today the release of the Isaac Mizrahi New York Aurasma-powered mobile application. When viewing various printed images such as Isaac Mizrahi hang tags, shoebox inserts, and the Fabulous Isaac Mizrahi logo through the viewfinder of the application on a mobile device, hidden dynamic content comes to life on the screen. The groundbreaking image recognition technology will literally bring printed content to life in the form of videos, animation and more.

"We at Xcel Brands have embraced Aurasma as a cutting-edge way to bring the Isaac Mizrahi brand to life. Aurasma and our rich video content lend a new and unique way of engaging the consumer at the point of purchase and beyond," stated Robert D'Loren, Chairman and Chief Executive Officer, Xcel Brands, Inc.
"Aurasma is excited to partner with Xcel Brands to bring additional consumer engagement to the popular Isaac Mizrahi brand," said General Manager of Aurasma, Jennifer Rapp. "By augmenting a variety of brand-related images on products in stores, the Isaac Mizrahi New York app will captivate consumers with an innovative and memorable shopping experience."

The Isaac Mizrahi New York app will be available for free on the App store on September 24, 2012.

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