Bebida Beverage Company (BBDA)

[Jamesmobile]

The product is selling in my area. I didn't even have to contact the distributor but talked with an employee at one of the Cefco stores here that did not have it and was told that it could be found at the other Cefco stores in town but that their location was soon to be stocked.

Upon going to one of the other stores I easily found Koma Unwind and there were only a few cans left of the non-diet version. I purchased those and asked if they had any more of the non-diet Koma Unwinds. The clerk told me that they would have it restocked soon but that they were selling like hotcakes. She also said that she had tried it and loved it.

To make an accurate assumption that the product is selling, or not selling, we would need to perform a larger sampling of data. Some of the items to consider include locations, demographics, populations, and any other factors that could produce different results. I think BBDA is doing a good job at targeting specific markets such as college students because of late-nights, long days, and lack of sleep.