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All American Pet Company, Inc.™ Launches NUTRA BAR™,
The First Ever Healthy, Portable Meal And Snack
Made Especially For Dogs
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LOS ANGELES, CA -Focusing on providing the almost 80 million dogs in the US with an unconditional commitment to their health and wellness, the All American Pet Company, Inc, (AAPT) introduces NUTRA BAR™, the first super-premium bar for dogs. Great for on-the-go dogs and their pet parents, the NutraBar is the first-ever portable, heart-healthy, all-natural, semi-moist high protein, low carb 4oz. bar individually wrapped just for dogs. The NutraBar is a functionally nutritious protein-first formula compatible with the company's super premium 27% protein CHOMPIONS® MULTI-MEAL kibble, and the new super-premium, 25% protein MUTT™ food for dogs brand.
"Food bars are a convenience of our everyday lives, and we are the only pet wellness company in the world that has made them convenient for our four-legged family members," noted Lisa Bershan, President, AAPT. "Developing the NutraBar was no walk in the park," added Barry Schwartz, CEO, AAPT. "It took five years to align the highly palatable super-premium patent pending formula with our proprietary production process and equipment. The NutraBar will be a game changer in the industry."
NutraBars come in three distinct formulas: original, senior and low-fat. As the first and only real food bar for dogs, the NutraBar can be broken into small bites and used as training treats or given as a complete and balanced meal. Each bar retails for $1.49, with a dozen priced at $17.88 and a 72 count case for $104.88. With the first-run of these unique meals on the go already over-sold, NutraBars will be available at a variety of retail stores and on line in September of 2012.
As America has mobilized so has the nation's food service industry. In 2011 the number of U.S. convenience stores grew 1.2% over the past year to a record 148,341 doors, posting $681 billion in total sales, according to Nielsen. Every drug and convenience store in America devotes 10-30 sq. ft. of shelf space for human power bars, energy bars and nutritional bars. Adding the convenience of the NutraBar to in-store pet food selections -- both on-shelf and via clip-strips -- raises the potential retail outlets that carry AAPT products to more than 250,000 stores.
ABOUT: All American Pet Company, the only public company singularly focused on pet wellness, produces, markets, and sells natural super-premium and premium patented wellness products under proprietary brand names specifically for dogs. Forward-looking Statements: This release contains statements that are forward-looking in nature -- statements that are predictive and which depend upon or refer to future events or conditions. These statements are made based upon information available to the Company as of the date of this release, and we assume no obligation to update any such forward-looking statements. These statements are not guarantees of future performance and actual results could differ materially from our current expectations. Factors that could cause or contribute to such differences include, but are not limited to, dependence on suppliers; lack of financing; delays in development or shipment of new products; introduction of new products by major competitors; inability to expand our operations to support increased growth; and declining economic conditions. For more information on the company, visit www.allamericanpetcompany.com
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