I'd have to agree with 10452km2. To get really effective marketing you have to have a solid brand to build on. Carin is cleaning up this brand big time and it's something that can't be done overnight. I like her basic philosophy of treating every employee with respect. 'Carin Stutz, recently appointed CEO of Cosi Inc., says: “I feel more responsible than ever to respect and support people,” and explains she spent ten hours a day during her initial five weeks as CEO going through store-manager training.' What other CEO goes to front line of the store like that? It says a lot. I believe she will turn this around like she did with other companies in the past.
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