Applied DNA Sciences Inc (APDN)

[2020 hindsight]

Hello all...

I've been thinking more about the potential of APDN, and just how huge it could get. As in a household name like other companies I can't mention on this board.(as per johnsyn)

But I'm sure someone buying an underdog computer company's stock for $7 a share back in 2002 had no idea the stock would be selling at $700 a share today. (A ten year 100 bagger, but a 100 bagger nonetheless). And I'm sure the people who did and have held the stock all that time are bragging to all their buddies about it.

One thing about APDN that I feel is in our favor, is that it is inversely proportional to the economy. Most companies have a product, that as the economy worsens, they have less demand for what they offer because people can't afford it anymore. Less sales = lower share price. With APDN, the worse the economy gets, the more demand is going to be for their product, as people will want to make sure they are getting what they pay for. And I think we all know where the economy is going these days. (and going there in a hand basket!)

Counterfeiting will always be around because there will always be a market for counterfeit goods. A lot of people don't care if they buy a knockoff purse, or pair of shoes (or anything) for cheap that looks like an expensive version, as long as other people don't know if it was fake or not.

But if you are someone paying $60,000.00 for a Martin Guitar, you would want to know it wasn't a $500.00 fake from China. Nay, you would DEMAND to know, especially if you knew there was a product out there that would easily enable you to know.

http://www.woodworkingnetwork.com/articles/wood-case-studies/Martin-Guitar-Sales-Up-16-Percent-165491556.html

And even if people or companies don't demand dna authentication, the direction to have it included on the product will be there, especially when there is more than one source for the desired item. "What's that Supplier X, your 1,000 dollar widgets don't use Applied DNA technology? Oh, well, thanks, but no thanks. For a few pennies more, I'd rather buy those same widgets from Supplier Y to make sure I'm getting thousand dollar parts for my money, and not some cheap replica, because Supplier Y does use that technology and at these prices and quantities, I really can't afford to be ripped off. You understand, I'm sure."

A concern I expressed earlier was the amount of major press coverage APDN wasn't getting that I felt it should due to the extent of the counterfeit problems, and because APDN has the solution to all of them.

Vangorilla replied to my concern in his post #4200:

"If this helps:

One of the biggest and most productive functions on smartphones/tablets is the ability to "blow up" the size of the text/picture with your fingers. It changed portable computing devices and yet nobody knows whos technology that is either."

Nothing against the reply Vangorilla, but I don't think that was an Apples to Apples example. I don't know who invented that technology, but I also never heard that not being able to "blow up" a picture with my fingers was potentially life threatening to anyone or costing companies millions of dollars a year. It is a technology that was developed for convenience, not safety.

If I was tired of lifting up my garage door by hand every day when I got home, and I bought a garage door opener and had it installed to make my life easier, I doubt I would put a sign in my yard advertising the company that manufactured the garage door opener, no matter how happy I was with the results.

But, if I had my home broken into and bought a security system that was monitored by an outside source, I would not only feel good about my purchase and the added safety it provided me and my family, but I would also put a sign in my yard advertising the fact that I had the security system installed in my home as a deterrent to would be thieves. No security system in the world is going to prevent a crime from happening, but the chances of the thieves getting caught goes up tremendously having that security system in place.

So my problem is that if we were a neighborhood that was having a ton of break-ins, but there was no security system or company out there that provided a solution to that problem, wouldn't we hear about it immediately from our neighbors, (or somebody) if all of a sudden there was a company that provided that?

But...now I think the word is getting out there. Slowly but surely. Perhaps the news agencies are being cautious not to hail a counterfeiting solution that isn't widely used yet. But they will in time, I'm sure.

I can envision a world where Applied DNA logos are on boxes, and tags, and containers, and on everything where anyone would care that what they were getting was what was promised to them, whether it was a security concern such as a microchip used in a national defense application, or a personal safety concern such as ensuring you are getting the original manufactured medication prescribed, or even a financial concern such as with buying a Martin guitar, or some other high end item.

Here's hoping it doesn't take 10 years for APDN to become a household name!!!


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