shank - "They should offer it at or below cost for a limited time so that people will be willing to try it without such high expectations. As it is, I can imagine that the complaints will be loud and clear saying it isn't worth the current price."
That pricing model rarely works for things other than fast food items, etc. for a few reasons. Two of which are:
1) The perceived value for a "low cost" product. (Particularly if you are targeting a higher end market.)
2) Raising the price is never popular. Even if you tell people up front that you are going to do it, it still creates negative feelings when you do.
There are a couple of things, the company can do and probably will.
1) After a period of time, (to allow for the initial purchase pop at $300) the company will probably offer coupon discounts to select groups. Many of you will remember that this is what happened in fall of 2011 with Anatabloc.
2) Then, after another period of time, the company will probably offer a significantly reduced amount of the product as a "free sample". You will recall that this also happened with the Anatabloc pills.
I think there still needs to be a retail distribution roll out. The question is, with who? Will the cream also be with GNC? That would make it easy for customers to remember where to go. If every new product is going to roll out in a different retail venue, that could be a marketing challenge.
My wife already uses a product that cost >$150 for one ounce. I was thinking (hoping) that the Anatabloc Cream would have a price in the $100 per ounce range to save me money. Too bad, so sad for me because my wife already uses Anatabloc and has been waiting for the Cream. We are not "rich", but I will be spending $300 shortly...
