Thursday, September 06, 2012 3:55:00 PM
Not saying BBDA is definitely going to be another Energy Brands, however, to keep with the related math and you're comment, 30% of the Coca Cola $1.4B is still $420M...
Bottom line, Energy Brands started out the same way, placing product in local stores, expanding state by state, then nationwide, then globally. It all started for them with a SINGLE person with an idea, and in less than 10 years (started in 1996; sold in early 2007) that one person (there were a few equity partners that owned approx 30%) sold to Coca Cola for $1.4B. So it can be done. Will it happen here, I'm a realist so we'll have to wait and see. But many of the things BW is doing and/or saying are very, very similar to what took place with Energy Brands...look it up.
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