Thursday, September 06, 2012 12:39:28 PM
I mined my comments from a couple of recent posts. Lays out my opinion of marketing and my anticapated impact of push notification features. It is worth reporting IMO.
Post 1:
Words cannot express how eager I am to see impact of first Push notification. 1.1 million+ users plus possbile viral affect of auto-post hitting millions more. Can you imagine?! Just 1% of 1.1 million users buy and download a $2.99 in-app and you are looking at MRNJ obliterating all previous single revenue days in a near instant (IMO)!
Post 2:
cheche said: There won't be a move up till we get new investors even with news. One goal should be create a marketing plan
Storm Comment: Agreed, new investors, new interest, more shareholders wanted. Marketing plan? Are we reading the same blogs? Please, please sit back and analyze the GARGANTUAN significance of doing a power push/back end auto post to a 1.1 million+ user base ANDpotentially tens of millions more via a viral social auto-post code. And to a targeted audience already favorable to MRNJ's content. Here is your MRNJ marketing plan right in front of us.
Once we see the results of the FIRST power push, then skeptics will be convinced.
Let me do some StormKing math, if you power push Ultimate Weight Loss to 1.1 mil users, then a mere 1% actually downloads the app. So, that is 110,000 users.
Then, say 10% of them bought just ONE single in-app for $2.99. That is $2.99 x .10*110,000 = $32,890. Further, assume MRNJ cut is 35% of that.
0.35 x $32,890 = $11,512. In one day, maybe over two days? So, one simple push should, in my "StormKing" theory, completely destroy any previous single day revenue record, and that is for just ONE of i-Mobilize's apps. and I am just assuming a front end power push, not back end auto post blah blah blah...frankly the potential here is staggering.
Forget TV, forget Radio, forget magazines. This mobile revolution is also fueling a massive shift in HOW TO MARKET.
Seems to me MRNJ is right on top of this evolution.
StormKing
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