Monster Arts Inc (APPZ)

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ICONOSYS NAMES RYAN FOLAND AS CHIEF OPERATING OFFICER

August 30, 2012, Laguna Niguel, CA: Today, Iconosys, Inc., a leading safety and lifestyle mobile communications app developer announces the addition of Ryan E. Foland to its executive management team. Mr. Foland joins Iconosys as its new Chief Operating Officer, and will be primarily responsible for oversight over the company's business operations and its related progress in the areas of revenue and profit growth, as well as assisting Wayne Irving, II, the company's co-Founder and current CEO and CFO, in supervising certain special projects such as the Fan Apps sports figure/celebrity app, the Travel America Visitor Guide membership system, and the company's Custom App development team.

Commented Mr. Irving, "I have known Ryan for a number of years, and am proud and excited to now have him officially on board as part of the Iconosys team. I've enjoyed and appreciated our previous collaborations, and feel our track record together is a good indicator of how well he fits into our organization here. His work and dedication to such outreach programs and causes like Bully Buster USA and the promotion of youth safety, combined with his impressive business background and experience, makes him the perfect person to direct our day-to-day operations here at Iconosys, and to help us forge and solidify our various corporate alliances with community oriented programs like the campaign to stop bullying, cyber-bullying, and the very hazardous practices of distracted driving and TWD (texting while driving)."

RYAN FOLAND BIO:
With his prior business affiliations and financial planning work, Mr. Foland brings a number of valuable strategic relationships and broad industry experience to the Iconosys management team. He has over 8 years of "hands on" executive management experience with small to mid-sized companies, and has developed strategic marketing concepts combined with related implementation processes that have combined to produce impressive results. As founder of Foland Financial Corporation (FFC), Mr. Foland previously worked as a principal, investment analyst and consultant for individuals and various private investment groups, helping his clients achieve their financial objectives in such areas as capital raises, mortgages and refinancings, and debt consolidations/personal finance, and throughout his career has developed an expertise for assessing investment opportunities across a wide range of industries, including construction, project finance, entertainment, sports technologies and high tech.

Mr. Foland is also Founder of Bully Buster USA™ a not-for-profit organization that spreads awareness and information about anti-bullying education and good practices to schools and the larger, surrounding communities, and has previously worked with Iconosys as co-developer of the celebrated Iconosys Smartphone anti-cyberbullying app, WordBully™. In addition, Foland's ongoing commitment toward improved teen and child safety makes him a perfect candidate to assist Iconosys' CEO and co-Founder, Wayne Irving, II, in overseeing the Company's 3-year old outreach program, TextKills®. In addition, most recently and concurrently, Mr. Foland also serves as Vice President, Talent Acquisition and as a member of the board of directors of Fan Apps, Inc., an applications marketing company servicing the sports business and athlete/celebrity endorser market and a subsidiary of Iconosys.

Ryan Foland Actively demonstrating his commitment to giving back to the local and regional communities, Mr. Foland, who has earned two black belts (TaeKwando and Shaloin Kempo Karate), enjoys teaching Karate to aspiring youth at Zen Dojos Martial Arts Academy in San Juan Capistrano, California. Often found at outreach events around Southern California, Mr. Foland is passionate about teaching children to acquire important social and vocational skills, confidence building techniques, and outdoor sports experiences.

Born and raised in Southern California, Foland is a graduate of the University of California, Santa Barbara, where he earned a B.A. with Honors in Business Economics and a B.A with Honors in Dramatic Arts. In addition, Mr. Foland attended the University of Phoenix, where he received his M.B.A (Masters in Business Administration) degree. Mr. Foland has also recently authored The Bully Buster OC Parent Resource Guide, helping families learn more about bullying and cyber-bullying solutions.



About Iconosys, Inc.:

Iconosys, a member of the National Organization for Youth Safety (NOYS) and the maker of the widely used and well-publicized Trick or Tracker®, Word Bully™, Guard's Up!™, LatchKey Kid™, and My Max Speed™ Smartphone safety apps, is developing technologies and technology driven products for its client with a goal toward designing apps that enrich, enhance, and ultimately make safer, our day-to-day lives.

As part of its corporate mission, Iconosys remains strongly committed to community outreach and service, and toward that end has built apps for many organizations and non-profits including, Talk About Curing Autism (TACA), Orange County Aids Services Foundation, Long Beach Aids Foundation, and Del Monte Fresh Produce. Iconosys develops apps and related technologies for iOS and Android OS Smartphones and tablet computers. See a cross section of some of Iconosys' catalog of nearly 4000 Smart device apps from your Smartphone browser: http://apps.iconosys.com, and from your computer browser: http://iconosys.com/product.php.

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