Metatron Inc (MRNJ)

[StormKing]

Reply to snowydog:

snowydog said: I like the commitment to hold share structure thru Q1 2013. MRNJ continues to balance revenue and expenses carefully to show they are profitable (if only a little) and not hold long term debt. It is comforting to know that significant dilution is off the table.

Question - "Yesterday we had 14 apps in the US Top 200 Grossing Apps for iPhone/iPad." What are these apps:

1. Relax and Sleep Well (Paid)
2. Relax and Sleep Well (Free)
3. Ultimate Hypnosis (Paid)
4. ??

I want to have this list so I can track individually. Glenn Harrold is our hero so far. His apps are showing staying power worldwide and the long term popularity graphs in AppAnnie continue to show long term positive trends. I would have expected us to ONLY be talking about the popularity of Tolle's app right now - but admittedly I have beaten that horse to death and resigned myself to watching it grow from a seed.

Question - "iAd revenue has increased 10% from July to August 2012" Do we have an estimate for how much of MRNJ's monthly revenue is from iAD (%)?

Storm Reply: Answer to Question #1: I gather you are referring to this statement in the most recent 9/1/12 Blog: "Yesterday we had 14 apps in the US Top 200 Grossing Apps for iPhone/iPad."

They are referring to the list of 14 apps provided in the 8/31/12 Blog #1 (Blog #2 was approval of UWL). Here is the cut/paste out of the Blog:
Metatron/-iMobilize (MRNJ) 14 Apps in the Top 200 US Grossing Charts on iTunes Today!
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A lot of activity. 14 apps in Top 200. Additionally, possibly some increased interest in Eckhart Tolle apps heading into next week’s ETV event in Vancouver.

Friday August 31, 2012 (As of 9:00 AM ET)
MRNJ/iMobilize Top 200 Grossing United States (iPhone)
Rank/App/Category/Price
9 Relax and Sleep Well Glenn Harrold Lifestyle Free
45 Relax and Sleep Well Glenn Harrold Lifestyle $6.99
169 Ultimate Hypnosis – Glenn Harrold Lifestyle Subscr
161 Instant Sleep by Glenn Harrold H & F $4.99
129 The Beatles ” Journey” Rockumentary News $9.99
191 Our Lady of Guadalupe Devotions Mirabai Starr Education $9.99

MRNJ/iMobilize Top 200 Grossing United States (iPad)
Rank/App/Category/Price
85 Relax and Sleep Well Glenn Harrold Lifestyle Free 8/31/12 9:00 AM ET
86 Yoga Prayer – Fr. Thomas Ryan H & F $9.99 8/31/12 9:00 AM ET
99 Realizing the Power of Now Eckhart Tolle Lifestyle $36.99 8/31/12 9:00 AM ET
137 Eckhart Tolle “Teaching and Tools…” Mega-App Lifestyle Subscr/In-App 8/31/12 9:00 AM ET
143 Ultimate Hypnosis – Glenn Harrold Lifestyle Subscr 8/31/12 9:00 AM ET
151 Vinyasa Flow Yoga – Intermediate & Advanced Maral Hadidi H & F $19.99 8/31/12 9:00 AM ET
152 Yoga – Beginners Flow: Maral Hadidi H & F $19.99 8/31/12 9:00 AM ET
157 Discovering Provence – Marseille and Toulon Travel $9.99 8/31/12 9:00 AM ET
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snowydog, if you wish to track, you can get familiar with all the apps from a posting I made a few days ago:
http://investorshub.advfn.com/boards/read_msg.aspx?message_id=78995164

As for Question #2, I have my own estimate, which is about 10-15% of revenues, but that is just IMO. Of course revenues have jumped recently since Free RSW came out, so I imagine the percentage has dropped some just due to the math - they get straight money from in-app purchases within Free RSW and I would assume that yes, increased iAd from the extra Free RSW users, so absolute monthly $$, iAd is providinng more revenue to compony, but percentage-wise may be stable or a little lower vs, prior to Free RSW.
No, company has not provide a pie chart kinda breakout of iAd vs. everything else, not that I havent asked them to.
You can also, in theory, estimate monthly iAD revs if you know Ad Impressions and eCPM, but they have not provided eCPM in a blog since February.
I did email them about this recently and they indicated they may talk in more detail about Ad revenue in a later blog.

Bottom Line: MRNJ Ad Impressions jumped from 7.5 mil in August 15th PR/Blog to 8.2 million in a September 1, 2012 Blog...so I would say that Ad impressions are accelerating
I also confirmed weeks ago that Ultimate Weight Loss Free is iAd enabled. So, even more iAD to be gained there.

I hope this helps...


StormKing