OT:Electronic business
Internet, change, technology,
rating of companies
Danger of Web. Under the influence of the histories of success in Internet, many implement their own formulas to triumph". But the reality is more complex of that than it seems and those postulates usually lead to the failure. This note analyzes the false beliefs more diffused on the Web and he/she relates pioneers' experiences in electronic trade.
Turned to the past. Eight tendencies in the technological sand of the sales and the marketing that you/they help to capitalize the big changes that register as for access to the information, demands and the clients' expectations, strategies for the chain of supply and tactical of administration of channels.
How to value to the point com". The specialists of the consultant McKinsey use a focus of discounted box flow--rating method based on the current value of the future flows of revenues--, supported in the micro-economic analysis and in scenarios pondered in function of their occurrence probability, to value to the new generation of companies of Internet.
