MEDL Mobile Expands Its App Library Through Acquisition
TCBB:MEDL)
Today : Tuesday 28 August 2012
MEDL Mobile, Inc.(OTCBB:MEDL.OB), a pioneer in the creation, development, marketing and monetization of mobile apps, has found a way to spin gold out of the challenge facing developers across the apposphere by rolling quality independent apps into a cross-monetizing network.
New apps are added into the existing MEDL network simply by installing a few lines of code through a proprietary MEDL SDK. Once the SDK is installed and the app is live on the store, MEDL is able to cross promote the new app to it's millions of current users.
MEDL acquires these apps from independent developers or publishers -- who in exchange retain a percentage of all future revenues. In addition to cross-marketing applications among the network, MEDL is also able to monetize these new apps through a proprietary optimized advertising platform.
In the last month, MEDL has acquired 38 new apps for the library and plans to accellerate acquisition and roll up in the months ahead. Ultimately, the company plans to hold a library of 5,000 applications which are cross promoting among a network of 100,000,000 users.
New titles include apps such as:
E.G. Chess, a 4-star, 3D animated chess game that can be played over GameCenter, Bluetooth or locally against friends;
GrooFoto, a social meda platform for live sharing of photos via private albums called "Pouches";
Roaming Browser, an ingenious and simple application that saves bandwidth and roaming fees by allowing a user to view the web without loading bandwidth intensive content or images. On the 100 top websites, the app cut data consumption by an average of 80%;
Zombie Blast, a 4-star zombie game which the Company believes will appeal to its million plus users of Boxhead, Zombie Wars;
and Dog Park:Top Dog, a 4.5-star game where you build a pack of dogs and strategize to take over new neighborhoods.
"There are tens of thousands of great apps out there that have never found an audience," said Dave Swartz, MEDL's co-founder and Chief Creative Officer. "And behind those apps are thousands and thousands of developers who collaborated with friends, invested their dollars, rolled up their sleeves, built great apps, but never saw a return on investment. We're here to help those apps find a significant audience and to share in that success."
MEDL also has relationships with celebrities, athletes, and famous individuals who's names and likeness can be attached to an app -- bringing significant social media attention along with it.
For example, last year MEDL brought a relatively unknown iPhone game into the network. MEDL attached DJ Pauly D, changed the hairstyle for the hero of the game, added some of Pauly's music and now, Pauly D's Beat That Boardwalk generates more downloads from a single tweet from Pauly D than it did prior in an average month.
About MEDL Mobile
The Company develops, acquires and publishes a growing library of mobile applications which perform specific functions for the user on the Apple and Android platforms. The Company licenses its technology and performs custom development for key clients such as Monster.com, New York Times Company, Teleflora, Telefonica and Medtronic, allowing the company to grow the overall library of technology greatly extending the potential reach of the Mobile Brain. The Company enters into partnerships to mobilize and monetize IP with such notable names as Encyclopedia Britannica, MTV's Pauly D, Cheech & Chong, Rampage Jackson and Marlee Matlin. The Company is establishing a business model in which it expects to generate multiple revenue streams, including development fees, download and in-app purchases, advertising, sponsorship and licensing of technology. User analytics are collected by the Company's growing Mobile Brain which processes user data in order to create better distribution and monetization of mobile applications. The Company's Software Development Kit (SDK) consists of a growing suite of tools which have been designed to help developers to better market and monetize their mobile applications.
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