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Wednesday, 08/22/2012 10:00:57 AM

Wednesday, August 22, 2012 10:00:57 AM

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NEWS! NeoMedia Appoints VP Sales for North America
Aug. 22, 2012

BOULDER, Colo.--(BUSINESS WIRE)--Aug. 22, 2012--NeoMedia Technologies, Inc.
(OTC BB: NEOM), the pioneer in global mobile barcode management solutions,
today announced Mark Lanphear as its new VP for Sales in North America.
Lanphear will have responsibility for sales and business development of
NeoMedia's core products, NeoReader(r) and NeoSphere(tm).

With more than two decades of experience in the wireless telecom industry,
Lanphear was previously VP of Global Sales and General Manager of ZOMM LLC in
Boulder, Colorado where he held global responsibility for sales and
distribution strategy, operations, brand partnerships, loyalty marketing,
pricing and channel development.

Prior to this he held various sales management roles at companies
including: Zvelo, Inc., Vocel, Inc., Openwave, Wavemarket and SignalSoft
Corporation. He was also the founder of 2nd Jetty Partners.

"Mark has extensive knowledge of the North American mobile market and
expertise with international brands. We look forward to benefiting from his
wealth of sales knowledge and insight to drive revenue significantly in the
region," commented Laura Marriott, CEO of NeoMedia.

"To be joining an industry stalwart like NeoMedia at such a positive time
for QR codes is very exciting for me. NeoMedia is a company focused on
innovation and I look forward to helping drive NeoMedia's continued success,"
said Mark Lanphear.

About NeoMedia:
NeoMedia Technologies, Inc. is the pioneer in 2D mobile barcode technology
and infrastructure solutions that enable the mobile barcode ecosystem
world-wide. Its technology platform transforms mobile devices with cameras into
barcode scanners, enabling a range of practical and engaging applications
including consumer oriented advertising, mobile ticketing and couponing, and
business-to-business commercial track and trace solutions.

NeoMedia's suite of products, services and extensive IP portfolio means it
is the only provider able to offer customers a comprehensive end-to-end mobile
barcode solution. NeoMedia's current customers include handset manufacturers,
platform providers, brands and agencies looking to offer mobile barcode
solutions to their customer base.

Learn more at www.neom.com or visit us at one of the following online
destinations:
LinkedIn: http://www.linkedin.com/company/neomedia-technologies
Twitter: http://twitter.com/neomediainc
Pinterest: http://www.pinterest.com/neomedia
CONTACT: NeoMedia Technologies, Inc.
US:
Lisa Astor / Caitlyn Keating, +1-617-502-4300
or
Europe:
Pippa Melamet / James Ash, +44 20 7751 4444
press@neom.com
(TS:NEOM;)