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Re: None

Wednesday, 08/22/2012 7:31:55 AM

Wednesday, August 22, 2012 7:31:55 AM

Post# of 116988
http://www.crunchbase.com/company/smartclip-llc

It seems like this is the who is behind Smartclip LLC:

Acquired by Adconion Media Group
Date 11/11
Terms Stock


smartclip is a global multi-screen and brand advertising platform specializing in video ad formats across all Internet-connected devices including, smartphones, tablet PCs, gaming consoles, set-top boxes and connected TVs, in addition to the classic PC. The company helps advertisers and media agencies to reach targeted consumers. Publishers benefit from proprietary and innovative technology solutions for the monetization of their video content. smartclip is headquartered in Hamburg, Germany with major operations in Europe, Australia, the U.S. and Latin America, pushing the frontier of digital video advertising. The company is a wholly owned subsidiary of Adconion Media Group, which has 24 offices serving 20 countries around the world.



http://techcrunch.com/2011/11/08/adconion-acquires-video-advertising-startup-smartclip/

Advertising and content network operator Adconion this morning announced that it has acquired smartclip, a European digital video advertising startup.

Financial terms of the acquisition were not disclosed, but sources tell us this was an all-stock deal and no cash is changing hands in the transaction.



http://www.crunchbase.com/company/adconion-media-group

Adconion Media Group (www.adconion.com) operates one of the largest multi-channel digital distribution platforms, with a potential reach of 687m unique users monthly across display, video, social and email . This reach corresponds to more than half the global online population. Dedicated to strong partnerships with agencies and marketers, Adconion provides customized solutions and innovative products designed in-house which are delivered across multiple screens on a single platform. As a digital media holding company, Adconion provides a portfolio of brand and performance solutions for advertisers worldwide. Adconion Media Group wholly owns Adconion Direct, providing performance solutions spanning display, email and social media; Joost, a digital media company devoted to video and content syndication; RedLever, a studio specializing in developing and producing brand-integrated and associated content; and smartclip, Europe’s leader in digital video advertising. Adconion has 24 offices in 20 countries around the world. It is a member of the Interactive Advertising Bureau (IAB), is one of the first companies to be IAB certified with its unique Ad Networks & Exchanges Quality Assurance program in the US and is a founding member of IASH Europe.



Looks to me that Adconion acquired Smartclip in order to further extend their services in Europe.

http://www.businesswire.com/news/home/20110712006022/en/Adconion-Media-Group-Launches-Digital-Distribution-Platforms




Where does Atrinsic fit in this picture, if at all??


The only thing we know now is that the office Atrinsic is moving into is the address listed for SmartClip, but that doesn't discount the possibility that SmartClip are simply moving elsewhere to make room for Atrinsic and that the online directories haven't updated to reflect this yet.

Oh wait they are in the online ad industry as well big smile
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