NeoMedia Technologies, Inc (NEOM)

[success622]

NeoMedia Licenses Mobile Barcode Patents to Microsoft
Aug. 21, 2012
Business Editors
BOULDER, Colo.--(BUSINESS WIRE)--Aug. 21, 2012--NeoMedia Technologies, Inc.
(OTC BB: NEOM), pioneers in the mobile barcode industry, today announced that
it has granted Microsoft a worldwide, non-exclusive, license to NeoMedia's
patent portfolio.
NeoMedia's IP portfolio, consisting of over 74 patents awarded and pending
worldwide, encompasses many mobile barcode implementations used widely across
the industry.
"The agreement between NeoMedia and Microsoft underscores the importance of
intellectual property to our growing industry," said Laura Marriott, Chief
Executive Officer of NeoMedia. "As mobile barcodes become a key fixture in the
mobile marketing mix, it is important for stakeholders across the industry to
ensure the solutions they employ leverage the relevant intellectual property in
a responsible manner."
"It is a very exciting time for the mobile IP industry as companies develop
new technology for the always connected consumer," said Ragnar Olson, Partner,
Global IP Law Group. "We appreciated the opportunity to have worked with
NeoMedia to bring about this agreement."
About NeoMedia
NeoMedia Technologies, Inc. is the pioneer in 2D mobile barcode technology
and infrastructure solutions that enable the mobile barcode ecosystem
world-wide. Its technology platform transforms mobile devices with cameras into
barcode scanners, enabling a range of applications including mobile marketing,
consumer oriented advertising and mobile ticketing and couponing.
NeoMedia's suite of products, services and extensive IP portfolio means it
is the only provider able to offer customers a comprehensive end-to-end mobile
barcode solution. NeoMedia's current customers include handset manufacturers,
platform providers, brands and agencies.
Learn more at www.neom.com or visit us at one of the following online
destinations:
LinkedIn: http://www.linkedin.com/company/neomedia-technologiesTwitter:
http://twitter.com/neomediaincPinterest: http://www.pinterest.com/neomedia
About Global IP Law Group, LLC
Global IP Law Group, LLC is a law firm based in Chicago, Illinois with
affiliates in London, Auckland, and Seoul. Global IP assists clients in
monetizing patents through sales, licensing, and litigation. The firm advised
Nortel Networks through the monetization process of Nortel's more than 6,000
patents, which culminated in pending sale to a consortium including Apple,
Microsoft, RIM, Sony and Ericsson for $4.5 billion.
CONTACT: For more information on NeoMedia's patents, please contact:
Global IP Law Group, LLC
Cindy Ahn, [phone]
[e-mail]
or
Ragnar Olson, [phone]
[e-mail]
or
For PR inquiries, please contact NeoMedia's PR team:
US: Lisa Astor / Emily Trevallion, [phone]
Europe: Pippa Melamet / Rebecca Carnie, [phone]
[e-mail]
(TS:NEOM;)