Sunday, August 19, 2012 8:22:31 PM
At what cost? Produce in the USA ship to europe = higher costs. The biggest cost in these drinks is shipping. Can costs .14 and formula costs approx .15. Then copacker charges depending on volume let's say .15 then packaging .03 per can. Then shipping from from the co-packer to the warehouse another .03 per can.
Let's say it costs them .50 a can to produce. Wholesale is what $1.00 before overhead and marketing. Every city town or state you go into is going to take major dollars in marketing to get it off the self ( getting on is the easy part).
I think all of you are trying to build this up way to quick. Let's be real. The Walmarts are great but they need the commercials. We all know the kind of deals Walmart does. If the product does not sell enough it will be gone.
What I would really like to see is more pictures from the Walmarts. The week they went in tons of photos, I want to see pics to see how it's selling.
This is a good company and BW is getting lots done, like with anything it's all about BRANDING that's why red bull sells buy they have billions in cash for marketing and took years before it started catching on.
To my point lets be real go BBDA but if you think this is going right to .10 .25 or $1 in the next week month or year get real. I hope it does but lets be real.
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