I think the earnings report was very positive! First quarter to second quarter revenue grew from $376,700 to $955,526. It is important to note that revenue to this point is only related to sales of Cabana Lemonade. It is the flagship Pulse beverage the company believes will ultimately be their big success, which hasn't even hit the market yet. I think third quarter growth should also be strong with re-orders and more distributors in place. If some of the big chain store opportunities like King Soopers and Whole Foods really pan out (like the company execs have stated they are currently working on), revenue could grow exponentially. We are looking at a company that may be cash flow positive in less than a year. Their performance to date has been truly impressive! Does anyone else out there feel this way??
Expenses are obviously growing too and are currently higher than revenue (as with most new businesses). After reviewing everything, I am very excited and positive about the long term prospects here. So far they have exceeded my expectations. The next big hurdle will be to secure the necessary financing and do so at an acceptable cost. This is critical for them to promote and introduce Pulse successfully to market. They also need to figure out a way to promote their progress as a company and increase investor awareness. I don't think many people even know about this company yet. Maybe there is a better way to create company and product visibility than going through NBT? They should explore other communication options. Ultimately, I think this company will reward the patient investor. Good luck to everyone.
