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Wednesday, August 15, 2012 3:21:30 PM
As best as we can determine, 1000+ is now available at 659 Do it Best stores. Two key metrics are improving; the proportion of those stores who are re-ordering and the trend of the total number of bottles taken by those stores per month. Re-orders are key because they only occur if product is moving or if consumer feedback is good. It is clear from the Do it Best experience that 1000+ can secure a place on U.S. independent hardware stores shelves and continue expanding its consumer base over time.
Not sure how those 2 DIB key metrics blogged about on july 3rd just 3 days after Q2 ended helped equate to a whopping reduction of WNBD's YOY Q2 sales of -40%???
Subtraction by addition perhaps?
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