Bebida Beverage Company (BBDA)

[Tenured]

Check out this video about relaxation drinks. It mentions KOMA but is actually a promo for another company. Its importance here is that it talks about the industry and marketing of relaxation drinks. Take from it what you will with regards to the ludicris stuff thats been posted lately. They cite various reasons for the failure of other products (for KOMA they only state it didn’t' catch on at first). IT looks like KOMA is going with a different strategy for marketing but the Ludicris thing could mean they are following the old model. The stock of the company that is showcased in the promo trades at .04 a share currently. They are however struggling.

I found the tactics and marketing of the drinks a bit unsettling but it’s nothing that I didn't already know.

Video is about 10 minutes but its good general information.

Also here is another video from Good Morning America a few years ago when they showcased a few of them. They mention that Tiger Woods had a product via Gatorade.