Wednesday, August 08, 2012 7:18:07 PM
“There is clear potential for further growth [in relaxation beverages] in the coming years,” Cecilia Martinez, market analyst at UK beverage research group Zenith Int., explained in a Reuters interview. She noted 36 million gallons of relaxation drinks were sold in 2010, twice 2008’s sales, and predicts volume sales of relaxation drinks will exceed 79 million gallons by 2014. This is still well shy of the 357 million gallons of energy-oriented drinks sold in 2009.
Regardless, the relaxation drink segment was active in 2011
btw energy drinks took time to catch on.
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