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Sunday, August 05, 2012 8:53:59 PM
What needs to be confirmed, IMO, is who "they" are. BBDA doesn't own the product trademarks, they are just a "developer\marketer\manufacturer." The CEO and COO own the product trademarks in a private corp of which BBDA claims "30% equity."
Would a vendor's contract typically be signed with the developer/marketer/manufacturer or with the company that actually owns the product?
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