The bottom line: Hertz, a leader in daily car rentals, will add equipment to 375,000 vehicles in the U.S. to allow hourly rentals in a bid to overtake Zipcar.
Zip has only 2500 locations (some with only 1 car) Nothing compared to the 375K car fleet Hertz will offer.
By 2013 Hertz will have most of it's fleet enabled with all the connivence features offered by zip.
Hertz is rolling out a massive ad campaign. In my opinion $ZIP B.K within 2 years ..
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