Saturday, August 04, 2012 4:09:48 PM
The challenge with selling ozone machinery to farmers is that the government pays for a good part of their insurance policies. The farmers simply collect reimbursement for their losses from the insurance company so I'd assume they may not be too motivated to spend for the conservation expense. With the government involved, when attempting to sell ESFS's products, you're looking at a lot of red tape, delays and b.s.
I think ESFS has a better chance of expanding their product lines through retail food outlets, medical facilities and private industries like golf courses and wineries. What they need is a formal, aggressive and service minded marketing plan in which they can mirror an effective sales presentation. ESFS has the potential to be huge but I am waiting to observe any evidence of a polished marketing team and the professionalism that exhibits outstanding customer relations.
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