I agree with the part of your post below:
"I disagree with this:
'People can already get all the apps and assets they need from apple, samsung, and myriad other devices'.
If this were true, then there will never be another app or asset produced by anyone let alone eDigital. Many inventions have come along and been successfull from previously unknown sources/individuals. "
Let me restate more accurately. In my opinion, people can already get everything of consequence which "Nunchi" offers from apple, samsung, and myriad other devices. Of course, until anyone actually sees "Nunchi" in action, we would have nothing with which to compare that which is currently available. So, factually speaking, and in my opinion, people can currently get NOTHING from Nunchi which is available elsewhere.
LL