DiMi Telematics International to Commence National Televised and Online Media Campaign
"Smart Just Got Smarter" Advertising Initiative Designed to Educate Consumers on the Power of M2M Communications Technologies; DiMi Senior Executive Roberto Fata Drives DiMi-Sponsored Ferrari Race Car in World Famous Bullrun Live Rally Now Crossing the U.S. -- 3000 Miles, Seven Days, Eight Cities
NEW YORK, NY-DiMi Telematics International, Inc. (OTCQB: DIMI) (PINKSHEETS: DIMI), an environmentally-centric, cloud-based M2M communications solutions provider, today announced that the Company has commenced a national televised and online media campaign, titled "Smart Just Got Smarter," to promote awareness of the DiMi brand and educate consumers across the country on the diverse and transformative capabilities of M2M (Machine-to-Machine) communications technologies.
Central to its national media campaign is an animated video produced by DiMi Telematics that may be viewed at www.dimitelematics.com. Beginning July 3, 2012, an abbreviated 30-second version of the video is scheduled to air on numerous national cable television networks to include CNN, CNN Headline News, CNBC, Fox News, Fox Business, MSNBC, Bloomberg, BBC and the Tennis and Golf channels. The advertising spots will air in major local markets as well as nationally.
In addition, DiMi has engaged social media marketing tools, including Twitter, Google Ads, Facebook and YouTube, to enhance and extend its reach to mobile and online consumers and future DiMi stakeholders. With nearly 24,000 followers on Twitter and approximately 22,000 "likes" on Facebook, DiMi's initial online brand-building efforts have yielded a fast-growing audience of vocal advocates for the Company and the patent-pending M2M solutions it is bringing to market.
Barry Tenzer, President and CEO of DiMi, noted, "Helping business owners to operate their businesses 'without limits' through adoption of M2M communications solutions is the underlying theme of our marketing messaging and the key to DiMi's branding and commercialization strategies. DiMi takes great pride in the fact that we are not only building a company that is tapping into the extraordinary potential of M2M to deliver significant efficiencies and cost savings for our future enterprise customers, but perhaps more important is the fact that we intend to play a meaningful role in helping to transform how entire industries operate. Our 'Smart Just Got Smarter' campaign is just the first step in our plan to assume a leadership role in this explosive, high growth market that we firmly believe can have a material, positive impact on the environment and on the companies which embrace our M2M technologies."
DiMi Telematics is also supporting its brand-building efforts through other creative means, including serving as a corporate sponsor of the Bullrun Live Rally taking place this week and televised worldwide on the Bravo UK Network-aired reality show "Cops, Cars and Superstars." The BullRun, which is running this week from June 22-29, 2012, is the annual, most glamorous and high profile high-end automotive rally in the world that crosses the United States in 3000 miles, seven days and eight cities. Ferrari car racing champion Roberto Fata, DiMi's co-founder and EVP of Business Development, is driving one of 100 super cars invited to participate in this year's luxury lifestyle racing event. Fata's Ferrari racecar has been branded with DiMi Telematics' logo.
About DiMi Telematics International, Inc.
Established in 2011 and based in New York City, DiMi Telematics International, Inc. (DTI) designs, develops and distributes cloud-based, Machine-to-Machine (M2M) communications solutions used to remotely track, monitor, manage and protect multiple fixed and mobile assets in real-time from virtually any web-enabled desktop computer or mobile device. Through its proprietary software and hosted service offerings, DTI is capitalizing on the pervasiveness and data transport capabilities of wireless networks in order to facilitate communications, process and energy efficiencies between commercial and industrial business owners/managers and their respective networked control systems, sensors and devices. Strategically, DTI is focused on the M2M market segments in which it can provide highly differentiated, environmentally responsible and value-driven solutions capable of unleashing tangible productivity gains, material cost reductions, and quantifiable risk mitigation across an enterprise. For more information, please visit www.dimitelematics.com. You can also follow the Company on Facebook and Twitter.
Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995
With the exception of historical information, the matters discussed in this press release are forward-looking statements that involve a number of risks and uncertainties. The actual future results of DiMi Telematics International, Inc. could differ significantly from those statements. Factors that could cause actual results to differ materially include risks and uncertainties such as the inability to finance the Company's operations or expansion, inability to hire and retain qualified personnel, changes in the general economic climate, including rising interest rates, and unanticipated events such as terrorist activities. In some cases, you can identify forward-looking statements by terminology such as "may," "will," "should," "expect," "plan," "anticipate," "believe," "estimate," "predict," "potential" or "continue," the negative of such terms, or other comparable terminology. These statements are only predictions. Although we believe that the expectations reflected in the forward-looking statements are reasonable, such statements should not be regarded as a representation by the Company, or any other person, that such forward-looking statements will be achieved. We undertake no duty to update any of the forward-looking statements, whether as a result of new information, future events or otherwise. In light of the foregoing, readers are cautioned not to place undue reliance on such forward-looking statements. For further risk factors associated with our Company, review our SEC filings.
