Zeev's Turnips Patch-No Politics (ZEEV)

[punkle]

I'm listening to all this negativity about Krispy Kreme and don't have a position (as it is probably over valued like any cult stock) but I would be careful going against this cult. I actually like the donuts but don't have too many because I'm sure they are very bad for me.

However, out here in California (I'm in the bay area) they definitely are a cult. My local Albertsons grocery store recently made huge merchandising area dedicated to Krispy Kreme and now I can't go anywhere without seeing them. They seem to be doing a great job convincing the grocery chains to sell their stuff and that seems to be good marketing.