Celsius Holdings Inc (CELH)

[Rainmaker88]

Really? Not according to the National Advertising Division of The Better Business Bureau. They took a very close look at the Celsius clinical studies and found them to be statistically significant. I think that I will err on the side of placing my confidence in a well-known and respected agency that deals with commercial claims everyday, as opposed to information posted on a stock message board, which lacks both the verifiable credentials and qualifications to make such an important judgement about a product.

"The National Advertising Division of the Council of Better Business Bureaus has determined that Celsius, Inc., Boca Raton, FL, provided adequate substantiation to support certain advertising claims"

"In making its determinations, NAD considered the evidence submitted by Celsius, which including six separate studies—three on subjects who used the product without exercise and three on subjects who used the product in conjunction with an exercise program."

"NAD found the advertiser could support claims that referenced the taste of Celsius and the product’s ingredients, as well as claims that Celsius supplementation results in “increased metabolism,” “calorie burning,” “fat loss,” “decrease in body fat,” “greater endurance performance” and “greater resistance to fatigue (increased energy).”

http://www.nutraceuticalsworld.com/contents/view_breaking-news/2010-10-01/certain-weight-loss-claims-upheld-in-nad-review/

Meaningless.