OPPORTUNITY
American’s consume 23.3 quarts of ice cream, ices, and other frozen dairy products per person annually, spending roughly 20 billion dollars a year on this product alone. In February 2011, Topstockanalysts.com reported the number two item American’s spend their disposable income on is gifts- averaging $1067, or 2% of total income, per household each year. Enjoying ice cream and buying gifts are activities that virtually every American, regardless of social status, income, or ethnic background regularly partakes in. The concept of combining these two industries into one unique offering- SendaScoop.com- is a recipe for success.
The opportunity in gifting ice cream is two-fold:
Business-to-Business. FROZ intends to focus a large portion of its resources on development of corporate gifting accounts: industries such as insurance, pharmaceuticals, and real estate are prime examples of business that send client gifts consistently in an effort to get the referrals they need to thrive. The ability to customize our cakes with any logo or image makes a SendaScoop gift not just a delicious and fun food gift, but also a branded gift. Large retail grocery and discount stores pose another tremendous opportunity for large sales order volumes. Manufacturing its own high quality products puts SendaScoop in position to take advantage of the wholesale marketplace as well.
Direct-to-Consumer. Birthdays, Valentine’s Day, & Mother’s Day are just a few of the occasions that make SendaScoop an ideal gift option for individual consumers. College students away at school and active military members who are sorely missed by their families receive care-packages: and what could be more caring and delicious than ice cream? Aggressive direct-to-consumer marketing campaigns, including radio, internet, email, direct mail, couponing, and discounts for referrals and repeat customers will make the SendaScoop gifting brand a household name. Currently, the food gifting industry is dominated by a few companies offering products such as fruit, candy, steaks, popcorn, and flowers. Some tend to focus exclusively on one product, while other’s layer in a variety of items, but absolutely none offer the gift of ice cream, shipped anywhere in the USA: frozen, delicious, and sure to bring a smile to virtually every recipient.
Nothing in all the world is more dangerous than sincere ignorance and conscientious stupidity.
Martin Luther King Jr
