@Leif - I agree with you. Sandiegodude2000 had a good post on this topic on IV.
"Star is taking the long view on pricing. (See my previous post). A company does not start out selling its product at $19.99, then raise the price over time as more people buy it. They'd end up losing whatever customer loyalty they had developed along the way. The only 'company' that can start out selling cheap, then later on selling high, are drug dealers who use the low pricing to hook their customers. There may be some Anatabloc addicts out there already, but certainly not enough to sustain such a pricing model.
It's all about finding the pricing sweet spot after the company has stimulated demand through various means. Over time, as more and more people use Anatabloc, you'll see ASP's come down. As with any product (such as iPhones, iPads, etc)."
