Authentic Holdings Inc (AHRO)

[Helter Skelter]

News coming? By the way...

...they've filed. Direct LED, Inc. filed their FORM S-1 on July 18th.

NOTE: You must own PPBL shares to receive the Direct LED dividend when the SEC declares the FORM S-1 Registration Statement effective, which could be any day, any minute.

Direct LED, Inc. Share Structure

AS = 100,000,000
OS = 8,500,000
FLOAT = 1,730,500

Common Stock for sale by selling stockholders 585,824 $.25 $146,456 $16.78

(1) The proposed maximum offering price is based on the estimated high end of the range at which the common stock will initially be sold.

{Direct LED's share price is envisioned to be, initially, sold at $.25, 25 cents}

Our Business

DIRECT LED, INC. (the “Company”) is a development stage company. The Company was organized under the laws of the state of Delaware on May 14, 2012. The Company intends to engage in the production, sales, and distribution of A19 LED lights. The Company intends to utilize a patented technology to sell “Light & Light” LED bulbs to major retailers in the U.S. The AC-LED technology has been demonstrated and products are beginning to appear on the market. The Company intends to sell its A19 LED lights under the Luminx brand name to discount stores such as Wal-Mart, K-Mart, Target, Shopko, Safeway, Kroger, Super saver, Foodtown, Shop Rite, Costco, Sams, and BJ’s to name a few. The Company intends to offer consumers the best LED technology available at the lowest price in the industry.

Inception on May 14, 2012 to audit date:
Revenues $96,000

{That could be approximately $75,000 to $96,000 in revenues per month depending on the audit date}

{Gross profit margin is exactly 20%}

SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

The following table provides the names and addresses of each person known to Direct LED, Inc. who own more than 5% of the outstanding common stock as of the date of this prospectus, and by the officers and directors, individually and as a group. Except as otherwise indicated, all shares are owned directly.

Title of class Name of beneficial owner Amount of Beneficial ownership Percent of class

Common Stock Roger C. Leng 1,500,000 17.6%

Common Stock Jae Myung Cha 1,500,000 17.6%

Common Stock Chun Pao Leng 1,955,000 23.0%

Common Stock Sung Ja Pang 1,814,500 21.3%

The percent of class is based on 8,500,000 shares of common stock issued and outstanding as of the date of this prospectus.
* less than one percent (1%)

EXECUTIVE COMPENSATION

The table below sets forth all cash compensation paid or proposed to be paid by us to the chief executive officer and the most highly compensated executive officers, and key employees for services rendered in all capacities to the Company during fiscal year 2012.

Name and Principal Position Fiscal year Ended December 31 Salary($)* Bonus ($) Other Annual Compensation Shares Securities Underlying Options (#)
Randall Gruber, CEO/CFO/Director 2012 $80,000.00 $0.00 0 None
John R. Morris, CTO 2012 $60,000.00 $0.00 20,000 None
Marvin Angel, COO/Secretary/Director 2012 $60,000.00 $0.00 10,000 None

Executive Officers and Directors

Name Age Office Since
Randall Gruber 60 Chief Executive Officer/Chief Financial Officer/Director Inception
Marvin Angel 70 Chief Operation Officer/ Director Inception
John Morris 55 Chief Financial Officer Inception

The term of office for each director is one year, or until the next annual meeting of the shareholders.

Biographical Information

Set forth below is a brief description of the background and business experience of our executive officers and directors.

Randall Gruber currently serves as the Company’s Chief executive Officer, Chief Financial Officer and Director. Mr. Gruber is a Certified Public Accountant, a Certified Fraud Examiner, a Forensic Certified Public Accountant and a Certified Business Management Professional. Since 1994, Mr. Gruber has provided corporate governance services fraud detection and prevention, merger and acquisition, internal controls consulting under Sarbanes Oxley legislation and other consulting, financial reporting and accounting services to national and international publicly traded companies and private companies in the Unites States, Mexico, Canada, Europe and Asia. Mr. Gruber has been active on the state and local levels his state Society of Certified Public Accountants serving on the Audit and Accounting Committees and has taught college accounting courses for Lincoln University and Missouri Baptist College. Mr. Gruber is also very active in his community and church and is a member of the Masonic Lodge, the Scottish Rite of Freemasonry and the Knights of Columbus.

Marvin Angel currently serves as the Company’s Chief Operation Officer, Secretary and Director. Mr. Angel brings thirty years of entrepreneurial and management experience to the Company. Mr. Angel is a demonstrated leader and effective executive capable of working within the Company to achieve successful results with a commitment to excellence. Mr. Angel is an articulate advanced communicator, listener and cultivator of Key relationship with all levels of personnel, clients, Business and other executive management. During his thirty years of experience in the apparel industry Mr. Angel exhibited a talent for developing and implementing marketing strategies to prepel his organizations to leadership positions in their respective market and the achievement of corporate goals. Mr. Angel will assist the Company in the prioritization of tasks to accomplish maximum results, timely completion of projects and address organizational problems with innovative solutions.

John R. Morris, Ph.D. currently serves as the Company’s Chief Technology Officer. Mr. Morris brings a combination of technical and managerial skills to the Company’s management team. Mr. Morris has a strong background in Materials Science with a Ph.D. from Rutgers University. His 20 years of experience in electronics manufacturing and supply chain are directly applicable to the Company’s contemplated operations. In addition, Mr. Morris has experience managing manufacturing, people and budgets and implementing statistical process controls.

RECENT SALES OF UNREGISTERED SECURITIES

During the past year, Direct LED, Inc. issued the following unregistered securities in private transactions without registering the securities under the Securities Act:

The Company has issued 1,000 shares of its common stock in private transactions for total consideration of $10 and 8,499,000 shares were issued to various individuals for services rendered as founders shares. The Company believes that the issuance was exempt from registration pursuant to Section 4(2) of the Securities Act of 1933, as amended, as a transaction by an issuer not involving any public offering.

You can read the entire filing here > Direct LED, Inc. files FORM S-1

Good day.