You are hitting on two separate topics TexanFanFB. Fiscal responsibiliy adn brand awareness/branding/brand building.
From a fiscal responsibility perspective, sure buying a boat, building a gym etc is probably not the most responsible thing--however you are talking pennies in costs on the books. Payments, even on a nice speed boat, are minimal monthly. For your (shareholders!) sanity, I'd let these miniscule things go. Don't sweat the small stuff as they say...and as a business owner myself, I'm assuring your, these things are small.
From a brand awareness perspective, knowingly the MSLP team SHOULD be considerate of shareholders in branding decisions (such as boats, MSLPs advertising, etc) but only insofar as brand awareness and marketing translates into profits. Translating a brand into profits, and increasing user and non-user awareness through product awareness comes from advertising and brand building strictly in this niche.
Wouldn't you agree that if you were, say, Bryce Harper, that you want to promote not only a useful product, but a cool image product as well? Wouldn't that apply to all athletes? Translated to the marketplace, I'd then say that a user of the product who buys in because of Harper's promotions, or is made aware of the product by Harper's promotions, is simply a by-profuct of the brand awareness...
There is an interplay here that must be thought of, and brand image is rarely discussed in logical terms on this board.
The MSLP team is juvenile in their management approach, no doubt, but we've seen evident proof this year that they are maturing, the company is maturing, and they are making enormous strides in the marketplace.
Reason will prevail, profits will follow.
