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Re: Trinityz1 post# 2834

Wednesday, 07/18/2012 11:54:19 PM

Wednesday, July 18, 2012 11:54:19 PM

Post# of 8799
Before you send the SEC on a wild goose chase you may want to remember that while Celsius did have selling agreements with both Walgreens and Rite-Aid at one point in time, (and Celsius products were being sold in many of their store outlets), Carl made a dramatic shift in the strategic direction of the company, in December of 2010, to reduce operating expenses and conserve as much cash as possible. The decision was made to discontinue selling the brand in the drug channels because of the high cost of shelf space through the payment of slotting fees. I would not expect you to find Celsius products in either Walgreen's or Rite-Aid at this point in time. I hope this helps to clarify the sitaution.

http://www.sec.gov/Archives/edgar/data/1341766/000121390010005096/f8k120210ex99i_celsius.htm
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