This is what I have come to determine is what is reliable and not filled with speculation.
In November of 2011, the company entered into a agreement with a supposed IR firm out of Toronto to launch a IR campaign and to make a private placement purchase of shares totaling $400,000.00. SIPP sent them the stock and an IR campaign (which we all know never took place) nor did SIPP receive the funds as promised. Instead, the IR firm totally dumped the stock and ran. Look at the volume during January and especially February. The company was banking on that money to move ahead and launch the TV show which we all know is an integral part of their marketing strategy. Needless to say... without funds... you're pretty much up sh-ts creek without a paddle. Look... I have met these guys. I have watched Chef film commercials for the dinner entrees and the "au" Le Cadeau bottled water. I have sampled the dinner products, the water, and I have talked to the film crew as well as the producer Dax Glanzrock. These guys have a plan. IMO, its a great plan that went sideways, but I have been assured that they are moving forward with it come hell or high water. We'll just have to wait and see.
I have recently contacted Mr. Pearson through his sipp email address and he confirmed what took place with the Toronto IR firm. I forgot to ask him about the change of address, so I got in the car and went to the address listed on the web site. As far as their Howard Hughes office... they simply couldn't afford the high rent. (If you have ever been to the Howard Hughes Ctr., it is very classy, but also expensive.) In speaking with the girl at the office park... they are holding the mail for them and she believes that they have secured another (more affordable) office on the west side of town. When I get the correct address I will post it.
Just received a call back from Chef. But, was on another call so couldn't take it. If you call him... he usually gets back to you in a timely manner. If anything else comes up, I will post it.
