NeoMedia Technologies, Inc (NEOM)

[PClick]

No more questions about DIRECT or INDIRECT
The OMA standard supports two different models for mobile code resolution:
1. A Direct Code is resolved on the handset using a pre-loaded or easily downloaded application without any network interaction. Based on the code content, the phone may invoke other functions, such as launching the browser, initiating a phone call, SMS, or inserting contact information into the device address book.

2. Indirect Codes offer added flexibility because a code resolution server in the network resolves them. In this model, the code publisher can track analytics and dynamically update associated content without changing the 2D barcodes already in circulation in print ads, packaging, billboards and retail signage.