Because that's how you make money in this game. No matter what happens to the stock, the only thing that can happen is the stakeholders reap a ridiculous profit.
That's why I said you have to read, read, read. Research and learn. As part of the financial agreement the company needs to amend their articles of incorporation. If they fail to do this they owe Trim Capital $750,000 in termination fees + whatever else they decide to tack on. Needless to day, it's going to happen. The amendment will also provide the ability for the board (now with 11+% control by Trim Capital i.e. Dachsund i.e. Marc Cummins) to do a reverse split.
I suggest you learn about what a pump and dump is before you jump into here. It's not that the company is a bad investment, and it's not that you can't make money off of it. It's that everyone who is jumping in here needs to ensure that they are making calculated moves and not just jumping in because they are optimistic.