Since you brought it up, I think the earlier point of increasing the probability of having the company poster accidentally posting info that is in err increases dramatically with a blog interface for the company and it doesn't quite yield the desired effect of reaching more potential buyers. After all, isn't that what all the communique is really for? Attracting more buyers? The advantage of periodic PRs is that the info reaches a wider audience than blogs and it offers "punch" value that can grab outsider's attention. In the alternative (blogs, daily briefs on web,etc.), information is spoon fed out and not much is left for big ticket PRs. IMHO. Ck
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