It is cheap but is that not the entire point. SNEY is cash flow negative and has little money so it is not wise to waste it. Cheap alternatives to get the job done is typically an intelligent thing to do when you are cash strapped. As for unprofessional, well I can see that point but shareholders seem to love it and in the end that is why you do it.
No worries Risk. I have never ever posted it will be out on 7/23. Rather I reiterated managements own statements that it will be in a few weeks. That puts it on or after 7/23. If you have issues with this take it up with management. They are the ones that put it in a PR.
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