All American Pet Company Inc (AAPT)

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Putting out a PR about their product line does not create awareness. Sorry. They have Joel M to create a marketing and advertising campaign that will allow for product awareness. Social media combined with integrated digital marketing will be a great start. But they need product placements on " today shows " along with traditional advertising.

Just being on a shelf is not enough and neither is a PR. They need a multi pronged approach that will create consumer awareness and eventually boost sales.