Ok Why all the focus on just this MJ e-cig? Like nothing else this company PR's is relevant anymore? What about lets say uhhh Crop numbers?.... or? ......pick another one? Start here: http://rapid-fire-marketing.com/ Toms job is to prop publicly traded companies up to sell shares. Just because the rfMk heads named him CEO changes nothing. rfMk has and always will be a dilution machine right down to the next 1-1000 R/S rinse repeat. A PPS pop here and there means nothing in the scope of things and makes day-traders happy and rfMk happy too.