Brian Warshay, a battery market expert for Lux Research in Boston, says Immelt’s stated goal of making batteries into a billion-dollar-a-year business within a few years “certainly seems plausible to me.” It’s too soon to declare victory, but GE seems to show that launching a battery business isn’t impossible. Just very, very hard.
Should be interesting to see if that statement will hold a charge down the road.
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