..Yakun International Announces 55% Year over Year Sales Increase of Zong Zi and Opening of New Outlets
Press Release: Yakun International Holding & Investment Group – 17 minutes ago....
Share0EmailPrint.....Companies:...Yakun International Investment & Holding Group . ..RELATED QUOTES.
.Symbol Price Change
YIHG 0.18 0.00
......
CHANG CHUN, China--(BUSINESS WIRE)--
Yakun International Holding & Investment Group (YIHG.PK), a leading producer and distributor of authentic Chinese bakery products in the Northeastern region of China, today announced that sales of its “Zong Zi” (traditional Chinese rice-pudding) distributed under its “DingFengZhen” brand during the “Dragon Boat Festival” increased 55% over sales for the same period of 2011.
In accordance with the Chinese lunar calendar, this year June 23rd was the date of the “Dragon Boat Festival”, a traditional Chinese festival. Zong Zi is the traditional bakery food associated with this Festival. This year the Company added 8 new gift packages of Zong Zi with various flavors to expand its product lines.
The Company also announced that it has opened its fourth retail shop in Songyuan City and five new retail shops in Changchun City, the Capital of Jilin Province. A key component of the Company’s marketing strategy is to enhance market penetration by opening more retail stores in different areas of Changchun and other cities in Jilin Province. The Company’s stores are located in prosperous business or residential areas with heavy foot traffic. As of today, the Company has 22 retail stores. The addition of the new stores increased the total area of the Company’s stores by 536 square meters from the amount of space occupied by its stores as of the end of 2011.
“We have opened 9 new retail stores in Jilin Province since the second half year of 2011, 4 new stores in Songyuan and 5 new stores in Changchun. In addition we entered into distribution arrangements with two supermarket chains in Songyuan. Given our growing distribution network, sales of Zong Zi reached RMB 3.1 million (approximately USD 0.5 million) this year,” said Baotian Xie, the Chief Operating Officer of Yakun International.
Forward-Looking Statements
This news release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance, and underlying assumptions, and statements that are other than statements of facts. These statements are subject to uncertainties and risks including, but not limited to, product demand, changes in consumer tastes, economic conditions, the impact of competition and pricing, government regulation, and other risks contained in reports filed by the Company with the Securities and Exchange Commission. All forward-looking statements contained herein are expressly qualified by this cautionary statement and any cautionary statements contained in the Company’s filings. The Company disclaims any obligation to update any forward-looking statements to reflect events or circumstances after the date hereof.
..Contact:.
.Yakun International Holding & Investment Group
Michael Wang, +86-431-8874-7088
IR Manager
michaelwang@dingfengzhen.com
http://en.dingfengzhen.com
Press Release: Yakun International Holding & Investment Group – 17 minutes ago....
Share0EmailPrint.....Companies:...Yakun International Investment & Holding Group . ..RELATED QUOTES.
.Symbol Price Change
YIHG 0.18 0.00
......
CHANG CHUN, China--(BUSINESS WIRE)--
Yakun International Holding & Investment Group (YIHG.PK), a leading producer and distributor of authentic Chinese bakery products in the Northeastern region of China, today announced that sales of its “Zong Zi” (traditional Chinese rice-pudding) distributed under its “DingFengZhen” brand during the “Dragon Boat Festival” increased 55% over sales for the same period of 2011.
In accordance with the Chinese lunar calendar, this year June 23rd was the date of the “Dragon Boat Festival”, a traditional Chinese festival. Zong Zi is the traditional bakery food associated with this Festival. This year the Company added 8 new gift packages of Zong Zi with various flavors to expand its product lines.
The Company also announced that it has opened its fourth retail shop in Songyuan City and five new retail shops in Changchun City, the Capital of Jilin Province. A key component of the Company’s marketing strategy is to enhance market penetration by opening more retail stores in different areas of Changchun and other cities in Jilin Province. The Company’s stores are located in prosperous business or residential areas with heavy foot traffic. As of today, the Company has 22 retail stores. The addition of the new stores increased the total area of the Company’s stores by 536 square meters from the amount of space occupied by its stores as of the end of 2011.
“We have opened 9 new retail stores in Jilin Province since the second half year of 2011, 4 new stores in Songyuan and 5 new stores in Changchun. In addition we entered into distribution arrangements with two supermarket chains in Songyuan. Given our growing distribution network, sales of Zong Zi reached RMB 3.1 million (approximately USD 0.5 million) this year,” said Baotian Xie, the Chief Operating Officer of Yakun International.
Forward-Looking Statements
This news release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance, and underlying assumptions, and statements that are other than statements of facts. These statements are subject to uncertainties and risks including, but not limited to, product demand, changes in consumer tastes, economic conditions, the impact of competition and pricing, government regulation, and other risks contained in reports filed by the Company with the Securities and Exchange Commission. All forward-looking statements contained herein are expressly qualified by this cautionary statement and any cautionary statements contained in the Company’s filings. The Company disclaims any obligation to update any forward-looking statements to reflect events or circumstances after the date hereof.
..Contact:.
.Yakun International Holding & Investment Group
Michael Wang, +86-431-8874-7088
IR Manager
michaelwang@dingfengzhen.com
http://en.dingfengzhen.com
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