Heres an Idea regarding MP & BB.com relationship
First let me ask...
Why did Liberty Media buy Bodybuilding.com? Is MP presenting the same opportunity as BB.com? in the sense of explosive sales and international growth...
dakotaben you mentioned that bb.com staff is coming over... not liberty people... let me interject with.... bb.com staff IS liberty people....
Our new CFO, Gary Davis having been at bb.com no doubtedly helped solidify the acquisition of bb.com by Liberty Media.. I can only imagine as CFO he prepared the books to present to Liberty Media...
If there is any type of joining between any of these companies.. I would have to put my money on MP doing a reverse merger to "re-capitalize" into Liberty Media. BB.com can't just join with MP, they are owned by liberty media.. MP would have to purchase them.... not likely........ bb.com can't reverse merge into MP, because again.. they are owned by liberty media... and I seriously doubt liberty media would let a cash cow like bb.com go... i sure as hell wouldn't..
With as much partnership that is going on between MP and bb.com its kind of like...... everyone remembers growing up and you see a couple and your like "theres no way they ARENT together..." but theres nothing official yet.... that is what I see with MP and BB.com.. They aren't "sleeping with the enemy" so to speak... They are working together as if they are becoming a single business unit..
Don't think of bb.com employees as defectors leaving the old country to prosper in the new one... think of it as key personnel making a lateral transition into the soon to be sister company operating under the same roof.. liberty media..
Now ask yourself... what is last step before acquiring a new company... you make sure there is nothing shady and you know EVERYTHING they are involved in... and if you are the company being acquired.. you double check your filings, and since you are being acquired by a company who in recent history acquired your best friend(bb.com) you laterally move the ONE person who facilitated the previous acquisition... Gary Davis.. who would know better than him what Liberty Media wants...
Then when everything goes through.... wallla everyone is back under the same roof... the execs and insiders with shares, get bought out at a pretty penny, shareholders have the choice of taking the exchange rate of shares into liberty media, or whatever the offer is...
This would not only put liberty media in control of the worlds largest supplement provider, but also the worlds fastest growing supplement brand.. I'm pretty sure they would have the capital to turn MP from an advertising money hungry beast into whipsaw type reversal extremely cash flow positive company..
Then basically when you advertise you get a 2 for 1... you advertise MP and BB.com together everywhere... as if its not being done already lol... and people come to buy MP, on bb.com.. and if they dont then they still buy off of bb.com.. and vice versa... people come to bb.com and see MP everywhere, and holdiing 20% of the Top 50... its a win win... especially for the execs.. and their crazy amount of shares..
just my quick thoughts on the matter.... open to ridicule of course..
AI
