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Tuesday, 07/03/2012 4:46:11 PM

Tuesday, July 03, 2012 4:46:11 PM

Post# of 18365
Quick word about press releases .........
Ours are distributed to a vast array of media outlets, online, print and broadcast. They also go out to brokerages and other interested parties. It's a very long list.
There's one cardinal rule about a release .... it must contain "news", a specific event, a punchline, something concrete. A release saying that something is about to happen soon, just doesn't cut it. In fact it will annoy media editors who've just wasted a second or two of their precious time skimming it over. We do not want to annoy these folks.
MDCE has a good reputation with the media. We play by the rules and we get published when we send out our genuine releases. We must not jeopardize this relationship by being impatient and sending out speculative pieces.
Within a few weeks we will have significant concrete developments to share with everyone out there. I'll post that release here as soon as it's written ... giving you the "heads up".
In the meantime, I'm redrafting our website and getting us established on social media. When our release is published, that's where people interested by our story in the media will go for further information. They'll need to find it, embrace it and be motivated enough by it to invest and join us.